How Marriott Built a $72 Billion Hospitality Empire Through Franchising

If you’ve ever stayed at a JW Marriott, you might assume you’re sleeping in a hotel owned by Marriott International itself. In reality, you’re likely staying in a property owned by an investor, a real estate group, or even a local family business — not Marriott. That’s because Marriott International, the parent company of JW … Read more